Answer:
Concept of integration
Explanation:
Concept of integration -
According to this concept ,
The method to make unified and seamless experience for the consumers , by interacting with the brand , is referred to as integration.
In this case , all the perspective of marketing communications like , social media , direct marketing , sales promotions etc. so that all work in a unified way and hence , maintain unity and integrity.
Hence , from the given information of the question,
The correct term is Concept of integration .
