Which of the following terms refers to the phenomenon whereby massive amounts of coverage result in the audience becoming numb and failing to act on the information regardless of how compelling the issue was presentedNarcotizing Dysfunction
Narcotizing Dysfunction is the term used to refer to a phenomenon whereby massive amount of media coverage result in the audience become numb or failing to act on the information regardless of how compelling the issue was presented. Individuals become unemotion, unconcerned when they are inundated with information regarding a particular subject by the mass media and are less likely to act on in according to the theory of narcotizing dysfunction.
