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A document that describes the following items would be most likely called a :_________.
Gender
Race
Age
Marital
Status
Number of Children
Type of Residence
Location of Residence
Occupation
Education
Family
Income
Number of Dogs
Size of Dogs
Purchase
Location
Marketing
Channel
Dog
Supply
Spend
Time
Walking Dog(s)
Personality
Summary/Insight
Choose one:
a. Customer persona
b. Customer present
c. Customer contract
d. Customer relationship

Respuesta :

Parrain

Answer: a. Customer Persona

Explanation:

A customer persona simply refers to information relating to the life of a person. It includes their demographic information such as their gender, age and marital status and it includes some psychographic information as well such as personality.

Customer personas help marketers group people and their buying behavior so that they can be better targeted for the goods and services being sold based on their demographic and psychographic information.

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